Company Overview
Sri Sutra Travel Sdn Bhd stands as Malaysia’s premier corporate travel management company, combining over three decades of industry expertise with cutting-edge technology solutions. Established in 1988 and headquartered in Kuala Lumpur, we have evolved from a vision-driven startup into one of the nation’s leading Bumiputera-owned travel consultancies, serving both corporate and leisure travelers across Malaysia and internationally.
As part of the Sutra Travel Management Group, we operate a comprehensive ecosystem of travel-related companies that deliver integrated solutions spanning technology development, franchise operations, strategic planning, and direct travel services. Our commitment to innovation and service excellence has positioned us as a trusted partner for businesses seeking efficient, cost-effective travel management solutions.
Our Heritage and Journey
Our journey reflects the evolution of Malaysia's travel industry itself. From the early days of traditional travel agency operations, we have consistently adapted to changing market demands, embracing technological advancement and expanding our service portfolio to meet the sophisticated needs of modern corporate travelers. This adaptability and forward-thinking approach have enabled us to maintain our position as an industry leader through various economic cycles and market transformations.
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A Legacy of Vision and Growth
The foundation of Sri Sutra Travel was laid by Dato' Syed Mohd Razif Bin Syed Yasin, whose passion for the travel industry and dedication to promoting local tourism created the cornerstone of our success. What began as a mission to assist business travelers with optimal arrangements has grown into a multi-faceted travel management group.
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Award-Winning Commitment to Excellence
The recognition we have received from industry partners, including multiple Diamond Awards from Malaysia Airlines and our distinction as the Number One Bumiputra Travel Agent for three consecutive years, underscores our commitment to operational excellence and customer satisfaction.
5
K +happy customer
Why Choose Sutra
Malaysia's Leading Corporate Travel Technology Partner
Proprietary Technology Platform
TravelCompute™ delivers real-time booking capabilities, advanced analytics, and seamless integration across all travel components, providing you with competitive advantages through technology innovation.
Three Decades of Proven Excellence
Since 1988, we have built an unmatched track record of service delivery, earning recognition as Malaysia's Number One Bumiputera Travel Agent and maintaining Diamond Award status with leading airlines.
Comprehensive End-to-End Solutions
From corporate travel management and expense control to leisure planning and specialized services, we handle every aspect of your travel requirements under one integrated platform.
Cost Optimization Expertise
Our strategic partnerships with global suppliers and advanced pricing algorithms ensure you access the most competitive rates while maintaining service quality standards.
24/7 Professional Support
Dedicated account management, round-the-clock assistance, and proactive travel alerts ensure your business operations continue smoothly regardless of travel complexities.
Local Expertise, Global Reach
Deep understanding of Malaysian business culture combined with international connectivity to over 100 countries and partnerships with world-class airlines and service providers.
Comprehensive Service Portfolio
Our service excellence spans the complete spectrum of travel management, addressing the diverse needs of corporate clients while maintaining our expertise in leisure travel planning. For business travelers, we provide end-to-end corporate travel solutions including expense management systems, fulfillment services, technology implementation, risk management protocols, and detailed reporting and analysis capabilities.
Strategic Corporate Travel Management Solutions
Our corporate services extend beyond basic booking functions to encompass strategic travel policy development, supplier relationship management, and comprehensive cost optimization programs. We understand that effective business travel management requires more than competitive pricing; it demands seamless coordination, policy compliance, and the ability to adapt quickly to changing business requirements.
In the leisure segment, we create personalized vacation experiences ranging from romantic honeymoon packages to adventure expeditions, family holidays, and cultural immersion tours. Our leisure travel expertise includes specialized services such as halal food arrangements, professional tour guides, translation services, and entertainment booking, ensuring every aspect of our clients’ journeys exceeds expectations.
Supporting both segments are our essential travel services including visa assistance, travel insurance programs, currency exchange guidance, airport transfers, and 24/7 customer support. This comprehensive approach ensures our clients experience seamless travel regardless of their destination or purpose.
Our Core Values
Service Excellence Through Innovation
Customer-Centric Approach
Every solution is designed around your specific business requirements, ensuring travel management becomes a strategic advantage rather than an operational burden.
Technology-Driven Innovation
Continuous investment in platform development and emerging technologies keeps our clients ahead of industry trends while maximizing operational efficiency.
Transparency and Accountability
Clear reporting, detailed analytics, and open communication ensure you maintain complete visibility and control over your travel investments and outcomes.
Reliability and Trust
Consistent service delivery, proactive problem resolution, and long-term partnership approach have built lasting relationships with Malaysia's leading corporations.
Continuous Improvement
Regular platform enhancements, service innovations, and industry best practices adoption ensure our solutions evolve with your changing business needs.
Industry Recognition and Partnerships
Our excellence in service delivery has earned consistent recognition from leading industry partners and professional organizations. The multiple awards we have received, including Diamond Awards from Malaysia Airlines, Emirates Outstanding Sales Performance recognition, and the prestigious IDEA Award, reflect our unwavering commitment to operational excellence and customer satisfaction.
These accolades represent more than recognition; they validate our position as a trusted partner capable of delivering superior service standards across all market segments.
Our partnerships with world-class airlines including Emirates, Qatar Airways, Singapore Airlines, Lufthansa, and many others enable us to offer our clients access to global connectivity with preferential rates and enhanced service levels.
Our membership in prestigious industry organizations including IATA, MATTA, and various Malaysian business associations ensures we remain current with industry best practices.
We also contribute to the advancement of Malaysia's travel sector.
3.5
+Happy Traveler
Our Track Record
60+ Travel Professionals
Experienced team of consultants, technology specialists, and customer service experts dedicated to optimizing your travel operations.
35+ Years Industry Leadership
Established market presence with deep understanding of Malaysian business travel requirements and international connectivity needs.
Multiple Industry Awards
Recognition from Malaysia Airlines, Emirates, Sabre, and other leading partners validates our operational excellence and service quality standards.
500,000+ Travel Products
Comprehensive inventory spanning flights, accommodations, transfers, and specialized services ensuring complete travel solution availability.
Global Connectivity Network
Partnerships with leading airlines, hotel chains, and service providers across 100+ countries delivering seamless international travel.
Leadership and Vision
Visionary Leadership Driving Sustainable Growth
Under the continued leadership of Dato' Syed Mohd Razif Bin Syed Yasin as Group Managing Director and CEO, our organization maintains its focus on innovation, service excellence, and sustainable growth. Our leadership philosophy emphasizes the importance of emotional connections that create lasting client relationships, supported by continuous innovation in products, services, and operational processes.
Integrated Group Structure and Synergies
The organizational structure of the Sutra Travel Management Group, encompassing Sri Sutra Travel, Sutra Franchise, Octaves Technology, and Sutra Global Planners, creates synergies that benefit our clients through integrated solutions and specialized expertise. This structure enables us to serve diverse market segments while maintaining operational efficiency and service quality standards.