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About Us

Company Overview

Sri Sutra Travel Sdn Bhd stands as Malaysia’s premier corporate travel management company, combining over three decades of industry expertise with cutting-edge technology solutions. Established in 1988 and headquartered in Kuala Lumpur, we have evolved from a vision-driven startup into one of the nation’s leading Bumiputera-owned travel consultancies, serving both corporate and leisure travelers across Malaysia and internationally. As part of the Sutra Travel Management Group, we operate a comprehensive ecosystem of travel-related companies that deliver integrated solutions spanning technology development, franchise operations, strategic planning, and direct travel services. Our commitment to innovation and service excellence has positioned us as a trusted partner for businesses seeking efficient, cost-effective travel management solutions.

Our Heritage and Journey

Our journey reflects the evolution of Malaysia’s travel industry itself. From the early days of traditional travel agency operations, we have consistently adapted to changing market demands, embracing technological advancement and expanding our service portfolio to meet the sophisticated needs of modern corporate travelers. This adaptability and forward-thinking approach have enabled us to maintain our position as an industry leader through various economic cycles and market transformations.

A Legacy of Vision and Growth

The foundation of Sri Sutra Travel was laid by Dato' Syed Mohd Razif Bin Syed Yasin, whose passion for the travel industry and dedication to promoting local tourism created the cornerstone of our success. What began as a mission to assist business travelers with optimal arrangements has grown into a multi-faceted travel management group.

Award-Winning Commitment to Excellence

The recognition we have received from industry partners, including multiple Diamond Awards from Malaysia Airlines and our distinction as the Number One Bumiputra Travel Agent for three consecutive years, underscores our commitment to operational excellence and customer satisfaction.

Travel Management Services

Comprehensive Service Portfolio

Our service excellence spans the complete spectrum of travel management, addressing the diverse needs of corporate clients while maintaining our expertise in leisure travel planning. For business travelers, we provide end-to-end corporate travel solutions including expense management systems, fulfillment services, technology implementation, risk management protocols, and detailed reporting and analysis capabilities.

Strategic Corporate Travel Management Solutions

Our corporate services extend beyond basic booking functions to encompass strategic travel policy development, supplier relationship management, and comprehensive cost optimization programs. We understand that effective business travel management requires more than competitive pricing; it demands seamless coordination, policy compliance, and the ability to adapt quickly to changing business requirements.
In the leisure segment, we create personalized vacation experiences ranging from romantic honeymoon packages to adventure expeditions, family holidays, and cultural immersion tours. Our leisure travel expertise includes specialized services such as halal food arrangements, professional tour guides, translation services, and entertainment booking, ensuring every aspect of our clients’ journeys exceeds expectations.
Supporting both segments are our essential travel services including visa assistance, travel insurance programs, currency exchange guidance, airport transfers, and 24/7 customer support. This comprehensive approach ensures our clients experience seamless travel regardless of their destination or purpose.

Our Core Values

Service Excellence Through Innovation

Customer-Centric Approach

Every solution is designed around your specific business requirements, ensuring travel management becomes a strategic advantage rather than an operational burden.

Technology-Driven Innovation

Continuous investment in platform development and emerging technologies keeps our clients ahead of industry trends while maximizing operational efficiency.

Transparency and Accountability

Clear reporting, detailed analytics, and open communication ensure you maintain complete visibility and control over your travel investments and outcomes.

Reliability and Trust

Consistent service delivery, proactive problem resolution, and long-term partnership approach have built lasting relationships with Malaysia's leading corporations.

Continuous Improvement

Regular platform enhancements, service innovations, and industry best practices adoption ensure our solutions evolve with your changing business needs.

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Industry Recognition and Partnerships

Our excellence in service delivery has earned consistent recognition from leading industry partners and professional organizations. The multiple awards we have received, including Diamond Awards from Malaysia Airlines, Emirates Outstanding Sales Performance recognition, and the prestigious IDEA Award, reflect our unwavering commitment to operational excellence and customer satisfaction.

These accolades represent more than recognition; they validate our position as a trusted partner capable of delivering superior service standards across all market segments.

Our partnerships with world-class airlines including Emirates, Qatar Airways, Singapore Airlines, Lufthansa, and many others enable us to offer our clients access to global connectivity with preferential rates and enhanced service levels.

Our membership in prestigious industry organizations including IATA, MATTA, and various Malaysian business associations ensures we remain current with industry best practices.

We also contribute to the advancement of Malaysia's travel sector.

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Our Journey

Awards and Recognitions

As one of Malaysia’s top travel agencies, Sri Sutra Travel has consistently earned global recognition from our airline and global partners. Our recent accolades include the prestigious IDEA Award, Emirates Outstanding Sales Performance, and Sabre Top Performance Agent, testament to our unwavering commitment to excellence. These awards are more than just trophies, they’re a promise. A promise that we at Sri Sutra Travel will continue to raise the bar, offer exceptional service, and deliver memorable journeys for all our clients. Thank you to our partners, our clients, and our incredible team, here’s to many more milestones together!
Our Focused

Why Choose Us

Tailored Travel Solutions

Sutra provides customized and tailored travel solutions best suites for individual clients

World Class Service

We offer best in class services with attention to detail, supported by guaranteed SLAs

Most Optimal Rates

We do our best to source the most optimal rates for our customers, enabling them great savings on travels

Guided Tours

Enjoy expertly curated guided tours that offer deep insights and unforgettable experiences, led by knowledgeable local guides.

Best Support 24/7

Our dedicated support team is available around the clock to assist you with any queries, ensuring a smooth and stress-free journey.

Ultimate Flexibility

We offer flexible travel options tailored to your changing needs, giving you the freedom to travel on your terms with confidence.

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Delivering Results Across Malaysia's Corporate Landscape

Our Track Record

60+ Travel Professionals

Experienced team of consultants, technology specialists, and customer service experts dedicated to optimizing your travel operations.

35+ Years Industry Leadership

Established market presence with deep understanding of Malaysian business travel requirements and international connectivity needs.

Multiple Industry Awards

Recognition from Malaysia Airlines, Emirates, Sabre, and other leading partners validates our operational excellence and service quality standards.

500,000+ Travel Products

Comprehensive inventory spanning flights, accommodations, transfers, and specialized services ensuring complete travel solution availability.

Global Connectivity Network

Partnerships with leading airlines, hotel chains, and service providers across 100+ countries delivering seamless international travel.

Leadership and Vision

Visionary Leadership Driving Sustainable Growth

Under the continued leadership of Dato' Syed Mohd Razif Bin Syed Yasin as Group Managing Director and CEO, our organization maintains its focus on innovation, service excellence, and sustainable growth. Our leadership philosophy emphasizes the importance of emotional connections that create lasting client relationships, supported by continuous innovation in products, services, and operational processes.

Integrated Group Structure and Synergies

The organizational structure of the Sutra Travel Management Group, encompassing Sri Sutra Travel, Sutra Franchise, Octaves Technology, and Sutra Global Planners, creates synergies that benefit our clients through integrated solutions and specialized expertise. This structure enables us to serve diverse market segments while maintaining operational efficiency and service quality standards.