The local tourism industry has once again proven itself in the international arena after Malaysia received the PATA Gold Award for ‘Marketing Media – Travel Poster’ at the PATA Gold Awards.
The PATA Gold Award was awarded to Tourism Malaysia’s ‘Visit Malaysia Year – Sarawak’ promotional poster, which was released last year. It was selected based on its layout/design, photography, writing, informational value, promotional value, and benefits to readers and results generated.
Tourism Malaysia deputy director general (International Promotion) Datuk Haji Azizan Noordin was present at the Bangalore International Exhibition Centre (BIEC) to receive the award.
“The poster captured the essence of Mulu Caves perfectly. Mulu Caves are part of Gunung Mulu National Park, a Unesco World Heritage Site and Sarawak’s largest national park. It is indeed an inspiring sight to see millions of bats making their exodus to feeding grounds, creating this magnificent formation in the sky,” he said.
Apart from that, Tourism Academy at Community College Langkawi, Taylor’s University received the PATA Grand Award in the Education and Training category.
The PATA Gold Awards recognises exceptional achievement in a variety of endeavours, acknowledging and rewarding the very best that the Asia Pacific’s travel industry has to offer.
This year, PATA received a total of 269 entries from 83 travel and tourism organisations and individuals, the highest number since 2007. The awards this year recognise the achievements of 29 separate organisations and individuals.
