Over 500,000 South Korean tourists visited Malaysia last year, contributing RM2.9 billion

By, arif

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SEOUL, July 4: Malaysia recorded the arrival of 553,165 tourists from South Korea throughout 2024, contributing RM2.9 billion to the country’s tourism revenue.

Tourism Malaysia Seoul director Kamilia Hani Abdul Halim said the number was expected to continue to increase next year, especially in conjunction with the organisation of Visit Malaysia Year 2026 (VM 2026).

“For next year, we will further intensify promotional activities and collaboration with tour operators in Korea, especially major travel agencies here.”

“We will also increase collaboration with airlines, in addition to expanding announcements through social media as well as publicity in newspapers and print media,” he told the media after attending the MyTRA B2B Titanium Circle Korea 2025 program in Myeongdong, here, Friday.

Kamilia Hani informed that South Korea is the seventh highest contributor in terms of international tourist arrivals to Malaysia. Commenting further, she said Tourism Malaysia Seoul is currently actively promoting beach and island tourism products in Johor and Sabah, as well as highlighting educational and halal tourism packages to South Koreans. “Tourism Malaysia Seoul is also promoting Malaysia as a Muslim-friendly tourism destination,” she said.

Kamilia Hani also expressed her appreciation to the Malaysian Muslim Travel Agents Association (MyTRA) for their efforts to promote Malaysia in the South Korean market. She said initiatives like this are in line with the MADANI Government’s aspirations to attract more tourists to Malaysia in conjunction with VM 2026.

In the program, 41 Malaysian travel agency operators held a business meeting session with 50 South Korean travel agencies to discuss strategic measures to strengthen tourist arrivals between the two countries.